Beyond TV - 2024 1st volume now available
How is sports broadcasting moving from TV to streaming? How do platforms diversify their content offerings in sports? Are streaming giants reshaping NFL and Superbowl coverage in the US? How are broadcasters innovating with their BVOD platforms? How are global platforms innovating with shoppable ads? How are global platforms integrating live events into their programming?
Find out in our Beyond TV report: key takeaways and a comprehensive analysis of digital strategies and viewing trends.
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Test of significance of the differences between two proportions
Used to assess whether the difference between 2 proportions is significant at the 95% threshold
Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.
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