Beyond TV: Market insights in a digital world

A comprehensive overview of current trends in digital content consumption & strategies
 
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The Beyond TV report gives you a comprehensive overview of continuous market shifts in platform strategies and digital consumption, streaming market developments, content and crossmedia strategies, etc…

  • Maximise your content strategies to fit multi-screen viewers' expectations
  • Size-up & compare each market in terms of viewing trends and habits
  • Be aware of the most recent multiple-screen practices and their impact on TV content
 

In all 3 volumes:

  • International and local online video platforms' strategies
  • Crossmedia Insights on practices to engage audiences

In addition to the main scope:

  • In the April volume: thematic focus on a territory, a trend or a genre.
  • In the July and the November volumestime-shifted, 4-screens, VOD consumption analysis
Territories covered
  • Scope of the platforms’ strategies studied: Europe, North America, Asia and more...
  • Multi-screen and time shifted viewing: USA, UK, France, Netherlands...
  • SVOD consumption: UK, Spain, France...

Reports delivered via PDF

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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